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nuaxia incorporates Affectiva’s Emotion AI into its Platform

LONDON, UK: February 13, 2018 – nuaxia, a healthcare information technology platform announces that it has entered into a strategic partnership with Affectiva, the global leader in Artificial Emotional Intelligence (Emotion AI).

nuaxia will combine Affectiva’s facial coding with its video capture and analysis capability to provide clients with much deeper insights into their customers’ implicit meaning and system 1 thinking.

In addition to the ability to process its videos using the Affectiva processing engine, nuaxia also announces some significant new functionality upgrades to its own platform. nuaxia’s video capture capacity now allows for video engagements to simultaneously show stimuli and capture responses in real time. nuaxia is also releasing a new video dashboard that allows clients full analysis capability.

Peter Chopra, nuaxia’s CEO comments:

“The emotional analytics market is forecast to exceed $1.7 billion by 2022. nuaxia has long advocated the benefits of augmenting traditional survey based research approaches with deeper “system 1” driven analytics. Our relationship with Affectiva will open this capability to the healthcare sector.”

Dr. Rana el Kaliouby, Affectiva co-Founder and CEO, commented:

"We're very excited to be working with nuaxia, a pioneering company in the healthcare sector. Emotions predict customer behavior, brand perception and brand loyalty. Our emotion recognition technology is perfectly suited to nuaxia’s unique strengths in capturing video and voice responses. Both organizations are focused on gaining a far deeper insight into the reasons behind decision-making and this partnership is set to benefit the world’s largest healthcare brands and their customers


nuaxia is a healthcare focused marketing, information, research and recruitment business. It currently offers businesses and institutions in the healthcare sector the ability to launch Video Interviews and Micro Engagements with healthcare experts and patients using its technology Platform. nuaxia processes work "at the speed of business" to provide better quality engagements that better impact and influence decision-making. nuaxia positions itself as putting its Members First (physicians, other healthcare professionals and patients). By putting its Members First, nuaxia is tackling the industry issue of plummeting response rates in order to provide its Clients with results that can be relied upon for decision-making.

About Affectiva:

Affectiva is the pioneer in Emotion AI, the next frontier of artificial intelligence. Affectiva's mission is to bring emotional intelligence to the digital world with its emotion recognition technology that senses and analyzes facial and vocal expressions of emotion. Affectiva's patented software is built on an emotion AI science platform that uses computer vision, deep learning and the world's largest emotion data repository of nearly 6 million faces analyzed from 87 countries, amounting to more than 2 billion facial frames. For more information on Affectiva, please visit



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